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What is THAUT?
THAUT is a data collection platform that fosters emotional intelligence by measuring emotion and offering actionable insights for informed decision-making.
Data Oriented
THAUT is built on a foundation of rigorous data collection and analysis. We focus on gathering high-quality, reliable data that serves as the backbone for generating meaningful insights.
Action Insights
We dont just provide data; we deliver actionable insights that can be immediately implemented. Our platform translates complex emotional data into clear, strategic actions that help organizations make informed decisions.
Emotion Driven
At the core of THAUT's platform is an understanding that emotions drive human behavior. Our technology is designed to capture and analyze emotional responses, providing deeper insights into the motivations and feelings of individuals.
Audited
At THAUT, every piece of data collected and every insight generated undergoes a thorough audit process to ensure accuracy, reliability, and compliance with the highest standards. Our platform is designed to provide organizations with trustworthy information that has been carefully reviewed and verified.
Measure emotions for deeper understanding.
Understanding an employee’s emotions sheds light on the logical choices they make. We have a robust emotional analysis algorithm that provides nuanced insight into the emotional value of responses.
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Why is THAUT important?
Feature Overview
THAUT assists organizations with understanding the emotional value of responses, feedback and interactions.
Capture data that counts.
Capturing useful data starts with asking the
right questions. We make the data collection
process easy with all the necessary tools in an
easy-to-use dashboard. Set the proper
foundation to keep your data organized and
accessible.
Capture data.
Our data collection platform allows users to create customized forms to capture data. Forms can easily be distributed to customers or employees and interactions are tracked over time.
Measure emotions.
Our platform analyzes responses in real time to determine their emotional values. We provide a reporting dashboard that allows users to easily see the emotional state of their customers or employees.
Provide insights.
The platform provides actionable insights and next steps to engage with customers or employees based on their emotional values. Automated workflows can be triggered to engage in a personalized and meaningful way.
Emotionally Intelligent Forms (EIPs)
Template library
Start with a pre-made template or create a custom form from scratch.
Single-step and multiple-step forms
Create simple or complex forms to guide respondents through the questions.
Variety of question types
Ask the right questions in a variety of ways, including short-answer, multiple choice and Likert scale, and more.
Payment forms
Accept hassle-free payments with fixed or custom payment amounts.
Customized branding
Change the look and feel of forms to your brand standards.
Media-rich capabilities
Include photo, video, and audio to collect data in a unique way.
Customized branding
Change the look and feel of forms to your brand standards.
API Integrations
Integrate THAUT with existing applications, POS or CRM systems
with easy-to-use APIs and clear API integration documentation.
Admin
• Multi-user functionality: Control access and admin
rights for multiple users.
• Multiple locations: Set up individual sites to collect
data based on different locations. View captured
data separately or collectively.
Drive
• File Storage: Store or link all your brand assets,
photos, videos, files and other media in one
place for consistency across forms and
locations.
• Multimedia format: Supports a variety of file
formats, including image, audio and video files.
THAUT Emotional Spectrum
Intuitively engages and translates data from interactions into 7 emotional categories and calculates a score.
Sentiment Analysis Algorithm
▪ Our algorithm analyzes responses in real-time to determine their emotional value.
▪ Respondents are given a numerical THAUT score that indicates where they fall on the emotional spectrum.
▪ This information can be used to create tailored strategies to meet employees where they are.
▪ THAUT supports any sentiment engine; Google, Amazon, etc.
Our Mission
Detailed Reporting
•Configurable dashboard: View data summaries in a dashboard tailored to meet your needs.
• Variety of reports: Choose from a range of reports available to summarize and consolidate data by question, location, or other metrics.
• Export data: Download data into an Excel file.
Action Insights in real time.
Get instant insight on the emotional value of
results with customized notifications and
reports available. This allows for more
informed decision-making in real time.
Employee Interaction Summaries
• Engagement profile: View employee details,
preferences, and a detailed account of all customer interactions across platforms, including forms, SMS or WhatsApp.
• Interaction list: View a list of each employee interaction with a sentiment score based on responses and channels.
Instant Notifications
Customer Details & Opt-In Preferences
Customer Emotional Analysis Over time
Plan next steps with intention.
Knowledge is nothing without action. Turn the information gathered into actionable steps to fuel meaningful interactions and growth.
Emotion Driven Bulk Notifications
Send outbound personalized emails and SMS text engagements to customers based on understanding their emotional category.
Recommendations
• AI recommendations: Harness the power of AI with recommendations generated based on sentiment scores and input on the objectives for each segment.
• THAUT support team: Work with our team to create customized communications and strategies to advance towards your goals.
Automated Campaigns
• Customized automated replies: Tailor immediate responses to respondents based on their sentiment scores.
• Segmented campaigns: Deliver a series of scheduled follow up communications based on sentiment score segments.
• Interaction channels: Respond to employees across a variety of channels, each working with the other. Track interactions across channels in a single campaign or employee profile.
Solutions
Diversity, Equity & Inclusion
Understand employee perspectives and feelings
to identify areas for improvement and celebrate successes in your DEI initiatives.
Detect subtle emotional cues that may indicate
unconscious biases to create a more inclusive environment.
Facilitate open and honest communication
by providing a safe space for employees to express their emotions. Use these insights to facilitate conversations, bridge divides, and promote empathy and understanding.
Develop targeted interventions to support
underrepresented groups and address barriers to inclusion.
Monitor the effectiveness of your DEI efforts over
time with comprehensive tracking and reporting tools. Track key
metrics and trends to measure progress and make data-driven
decisions to drive positive change.
Our customizable dashboards provide at-a-glance insights into employee emotions and engagement levels. Visualize key metrics, track trends over time, and drill down into specific departments or demographics to pinpoint areas for improvement.
Receive personalized insights and next steps tailored to your organization’s unique needs and challenges.
Streamline your engagement
efforts by triggering personalized interactions based on
employee feedback.
Refine your engagement strategies over time. Use employee feedback to fine tune your approach and create an environment where employees feel valued, heard, and motivated to excel.
Employee Wellness
THAUT offers a deeper understanding of workforce sentiments to boost employee engagement. By recognizing and addressing employee sentiments promptly, companies can cultivate authentic connections with their employees, driving long-term loyalty, satisfaction, and success.
Use cases
Gaming
To create immersive, pleasurable, and engaging experiences, the gaming industry must understand player emotions. With the real-time insights into player emotions that THAUT offers, game developers, publishers, and platform providers can improve gameplay, increase retention, and encourage community involvement. Through the utilization of emotional data, THAUT enables the gaming industry to provide customized, agile, and emotionally impactful gaming experiences.
Improving Player Well-Being and Experience
Emotional Well-Being Monitoring: THAUT tracks players' emotional well-being over extended play sessions, alerting them or their guardians (in the case of younger players) when emotional fatigue, stress, or frustration reaches unhealthy levels, promoting healthier gaming habits.
In-Game Mental Health Support: Integrate mental health support tools that respond to emotional data. For instance, if a player shows signs of anxiety during particularly intense gameplay, the game could offer breathing exercises, calming background music, or even suggest a break.
Adaptive User Interface (UI): Modify the game's UI/UX based on emotional feedback. For instance, if players frequently express frustration with certain controls or interfaces, THAUT can suggest changes to make the game more user-friendly and accessible.
Parental Controls with Emotional Insights: For younger players, provide parents with reports on their children's emotional experiences during gameplay, allowing for better-informed decisions on playtime and game choices, enhancing the overall family gaming experience.
Emotional Feedback-Driven Game Design
Player Emotion Mapping: THAUT captures players' emotional responses during key moments in gameplay—whether during intense combat, narrative-driven cutscenes, or exploration phases. This data helps developers understand what drives excitement, frustration, or satisfaction in their games.
Iterative Development with Emotional Insights: Real-time emotional feedback to refine and iterate on game mechanics, level designs, and storytelling. By understanding where players feel most engaged or disconnected, developers can make data-driven adjustments to enhance overall game quality.
Personalized Difficulty Adjustments: Implement dynamic difficulty adjustments based on emotional data. If players show signs of frustration, the game could subtly ease the challenge, while increased excitement could signal the opportunity for more complex challenges.
Narrative and Character Resonance: Analyze how players emotionally connect with characters and storylines, allowing writers and designers to fine-tune narratives for maximum emotional impact.
Mental Health
In the field of mental health, it is critical to comprehend the complex emotional fabric of a patient. THAUT provides mental health providers with significant insights into patients' experiences and feelings by utilising state-of-the-art emotional analytics. Through the acquisition of real-time emotional data, professionals may customise treatments, cultivate more robust therapeutic alliances, and ultimately improve patient results.
Comprehensive Emotional Profiling
In-Depth Emotional Assessments: THAUT conducts thorough evaluations of patient emotions through interactive surveys and feedback mechanisms, capturing a wide spectrum of emotional states.
Pattern Recognition and Analysis: Utilizing advanced algorithms, THAUT identifies recurring emotional patterns and potential triggers, enabling clinicians to anticipate and address issues proactively.
Dynamic Emotional Tracking: Real-time monitoring allows for the observation of emotional fluctuations, offering a nuanced understanding of a patient's mental state over time.
Customized Emotional Reports: Generate detailed reports that visualize emotional trends, providing therapists with actionable insights to inform treatment strategies.
Tailored Therapeutic Interventions
Personalized Treatment Plans: Based on the rich emotional data collected, THAUT aids in crafting individualized therapy approaches that resonate with each patient's unique emotional landscape.
Real-Time Alert System: Immediate notifications are sent to mental health professionals when significant emotional shifts are detected, ensuring timely support.
Enhanced Patient Engagement: By understanding patient emotions, therapists can employ communication techniques and therapeutic modalities that foster deeper engagement and trust.
Outcome Measurement and Adjustment: Post-intervention, THAUT evaluates the effectiveness of therapeutic strategies, providing feedback that allows for continual refinement and improvement of care.
Investing in THAUT equips mental health practitioners with the tools to deliver more empathetic, responsive, and effective care, revolutionizing the mental health treatment paradigm.
Employee Wellness
THAUT promotes wellness by providing real-time insights into employee emotions, stress levels, and overall well-being. By leveraging our data-driven approach, organizations can identify areas of concern, implement targeted interventions, and support the emotional, mental and social well-being of each employee. THAUT makes prioritizing employee wellness a seamless and intuitive process.
Patient Care
The success of pharmaceutical treatments extends beyond clinical efficacy; it encompasses the patient's emotional journey through treatment. THAUT provides a platform for capturing and analyzing patients' emotional responses to medications, offering pharmaceutical companies and healthcare providers valuable insights. This emotional intelligence facilitates improved medication adherence, patient satisfaction, and overall treatment success.
In-Depth Medication Experience Monitoring
Emotional Response Surveys: Regularly collect patient feedback on their emotional experiences related to medication intake, side effects, and overall satisfaction.
Adherence Correlation Studies: Analyze how emotional states influence medication adherence, identifying emotional barriers to consistent treatment.
Side Effect Emotional Impact Assessment: Evaluate the emotional toll of medication side effects, informing potential adjustments in treatment plans or supportive measures.
Longitudinal Emotional Tracking: Monitor changes in patient emotions over the course of treatment to assess the long-term emotional impact of medications.
Patient-Centric Pharmaceutical Care
Customized Patient Support Programs: Develop educational materials and support initiatives tailored to address the specific emotional concerns identified through THAUT's analytics.
Healthcare Provider Alerts: Notify providers of significant emotional distress signals, enabling timely interventions to support the patient.
Feedback-Informed Medication Development: Utilize emotional data to inform the development of new medications or the improvement of existing ones, ensuring they align better with patient experiences.
Therapeutic Alliance Strengthening: Foster stronger relationships between patients and healthcare providers by acknowledging and addressing the emotional aspects of treatment, enhancing trust and communication.
Diversity, Equity & Inclusion
Measure Inclusivity: Understand employee perspectives and feelings to identify areas for improvement and celebrate successes in your DEI initiatives.
Address Biases: Detect subtle emotional cues that may indicate unconscious biases to create a more inclusive environment.
Promote Understanding: Facilitate open and honest communication by providing a safe space for employees to express their emotions. Use these insights to facilitate conversations, bridge divides, and promote empathy and understanding.
Tailored Interventions: Develop targeted interventions to support underrepresented groups and address barriers to inclusion.
Track Progress: Monitor the effectiveness of your DEI efforts over time with comprehensive tracking and reporting tools. Track key metrics and trends to measure progress and make data-driven decisions to drive positive change.
Employee Engagement
THAUT offers a deeper understanding of workforce sentiments to boost employee engagement. By recognizing and addressing employee sentiments promptly, companies can cultivate authentic connections with their employees, driving long-term loyalty, satisfaction, and success.
Invest in your team’s well-being with THAUT and watch as enhanced engagement drives your company’s success.
Retail
In the competitive world of retail, understanding and responding to customer emotions is key to building loyalty and driving sales. THAUT empowers retailers with the ability to capture, analyze, and act upon the emotional feedback of customers in real-time. This deep emotional insight enables retailers to create personalized experiences, address issues proactively, and foster lasting customer relationships.
Advanced Customer Emotion Analytics
Real-Time Feedback Collection: Implement interactive touchpoints, such as in-store kiosks and mobile apps, to gather immediate emotional responses from customers about their shopping experience.
Sentiment Analysis of Digital Interactions: Analyze customer emotions conveyed through online reviews, social media interactions, and website behavior to gauge digital engagement levels.
Emotion Trend Mapping: Visualize emotional data over time to identify trends, peak satisfaction periods, or recurring issues that need attention.
Customer Segmentation by Emotion: Classify customers based on their emotional responses to tailor marketing strategies and in-store experiences effectively.
Proactive Enhancement of Customer Experience
Personalized Service Adjustments: Utilize emotional insights to inform staff on how to adjust their approach with different customers, ensuring a more personalized and empathetic service.
Issue Resolution Mechanisms: THAUT's alert system notifies management of negative emotional feedback in real-time, allowing for immediate resolution of customer concerns.
Experience Optimization: Analyze emotional data to refine store layouts, product placements, and ambient factors (like music and lighting) that influence customer emotions.
Loyalty Program Refinement: Design and adjust loyalty programs based on emotional engagement metrics to ensure they resonate with customer desires and motivations.
Pain Management
Pain is closely related to emotional experiences and is not only a physical feeling. THAUT incorporates emotional analytics into pain treatment procedures in recognition of this complexity. Healthcare professionals may create more all-encompassing and successful pain treatment plans that address both the psychological and physical aspects of pain by recording and evaluating patients' emotional reactions to pain.
Comprehensive Pain and Emotion Evaluations
Dual-Aspect Data Collection: THAUT simultaneously gathers data on physical pain levels and associated emotional states, providing a comprehensive view of the patient's experience.
Correlation Analysis: Analyze the relationship between emotional reactions and pain severity to find trends that may inform treatment adjustments.
Temporal Tracking: Monitor changes in pain and emotion over time to assess the impact of interventions and the progression of the patient's condition.
Quality of Life Metrics: Beyond immediate pain and emotion, THAUT evaluates how these factors affect daily functioning and overall well-being.
Empathetic and Effective Pain Management Strategies
Customized Care Plans: Utilize insights from emotional data to tailor pain management approaches that consider the patient's psychological resilience and coping mechanisms.
Proactive Intervention Triggers: THAUT alerts healthcare providers to emotional distress signals that may precede pain exacerbations, enabling pre-emptive care.
Patient-Centered Communication: Understanding a patient's emotional state informs more compassionate and effective communication strategies, fostering trust and compliance.
Feedback-Driven Treatment Optimization: Continuous emotional and pain data feedback allows for real-time adjustments to treatment plans, ensuring they remain aligned with patient needs and responses.
White Labeling Functionalities:
White labeling option
The entire THAUT platform and its products can be used as a white label software, presented as if it is an in-house software developed by your organization.
Partners & Clients
Pricing
• THAUT supports various pricing models
• Annual Licensing
• Usage based
• SaaS Monthly/quarterly/annually
Schedule a demo today
Johnathan Cuevas
Founder & CEO
+1 704-369-9118
johnathan.cuevas@texcido.com